Problem
Today’s streaming platforms are not satisfying to audience.
Cutting off the real world
Losing connection with friends and family.
Heavy cognitive load
Not customizable enough; no integration;
lack of evaluation system.
People spend more and more time on visualized content as a way of recreation such as movie, episodes, short videos, etc. There's an increasing demand that people want good quality content using the least time to find them, and they stand against being "isolate and digitalized" status by paying more attention on connecting with people and relationships.
Solution
Socialized streaming app with content recommendation.
StreamBit provides audience a satisfying and exciting experience by connecting them with other users in socialized ways and providing an intelligent content recommendation algorithm on the platform.
Once the community is established, amount of streaming data and user preference under privacy and surveillance would be beneficial to streaming services, making it a win-win for streaming platforms to produce more good quality content which suits audience's tastes, and to develop peripheral products such as games, physical merchandise, etc.
Value Proposition (Do I need this here? How should I write as the content? Do I need to write as solving specific problems?)
What is a satisfying streaming experience.
Easy Navigation
Anyone can use it anywhere. No sample prep, no amplification, no refrigeration
Fun & Exciting
Always increase user's expectation and fulfill their emotional needs.
Personalization
Present personal style and emotions
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vitae sem egestas convallis etiam pellentesque tincidunt neque non. Pellentesque eu convallis erat nisi. Tortor nullam vitae at faucibus nisl sed cursus. Sagittis nulla egestas amet at at. Id
Find Opportunities
To understand what's the overall streaming behaviors of our users and how they currently interact with the streaming platforms, we sent out a survey and received 33 responses. We found that 46% of our respondents using smartphone to watch online videos, and 59% of them choose the device to watch online videos because of the portability.
However, 25% of respondents don't have any streaming apps on their mobile device, 43.5% of respondents are not satisfied with paying for streaming.
So WHY?
"(If I) choose to pay for the streaming platforms, because they help me connect with friends."
"(If I) choose stop paying for the streaming services, that's because there are less frequent and related releases..."
51.5% of respondents shared videos or movies with others;
68.4% of them share videos with their friends via streaming app or group watching.
Goals (Do I need this here?)
Define product(app) requirements
Enable people to use a test kit to get tested and read the test result on a mobile phone or a tablet in 30 seconds.
Provide simple interfaces for users to run tests with no requirement to enter data.
Simplify the user guide with proper language and images/videos.
Enable audience to find what they'd like to watch and adding
Provide trustworthy evaluation system for users to filter content with authentic reviews from other users.
Here's the key roles in the ecosystem:
Audience
People use the streaming services and watch online. They use the app looking for content and reviews, share to friends and watch with people who have similar media tastes.
Friends, family and others
Connections and relationships are built through the streaming experience.
Streaming platforms
Streaming services such as content provider - NBC, Warner Bros, Netflix Original, streaming platforms such as Netflix, HBO Max, Peacock, etc
Uncover Insights
To dig deeper into user behavior and their pain points, my team and I interviewed 7 participants over Zoom.
The topics were focused on what they are expecting and their attitudes on costs plan, what’s the frustration during their streaming experience.
The question I focused on in the followed areas:
1. What causes frustration when they watching videos on their mobile device?
2. How they are expecting when streaming by themself and with their friends?
3. What’s their ideal streaming app?
Through interviews, I understood the major pain point and they have helped to work on individual pain points and on structuring the big picture as well. Here are key insights and the opportunities for each problem:
Most users like to stream with long distance friends, however they lack of connection with others - share with people, establish a relationship with others.
Recommendation
Group watch feature/share video link within the streaming app.
Recommendation
To build a "giant" streaming app which integrate the content from other streaming platforms.
Recommendation
Add in more personality to the app, such as "My list" and "Friend's list" as a way of customization
Recommendation
To build a "giant" streaming app which integrate the content from other streaming platforms. A platform to be able to watch content from different platforms without having to go from one app to another.
People have difficulty looking for the content that they want.
Participants mentioned they want to see more customization within the app, such as “My list" be more visible to remind them to watch the shows they marked;
Content intergration within various ecosystem like multi-device compatibility aka various device working together convenient and efficient to generate a smooth flow.
Competitors
How can we build an app that breaks into the market?
By analyzing existing solutions, we found inspirations and examined whether existing products can achieve a better streaming experience for personas.
I use 4 evaluation metrics as socialization, subscription, customization and algorithm to find and define the opportunity space. For streaming platforms, there’s an opportunity space for socialization and customization.
Painpoints:
· Recommendation systems should be based on likes and dislikes, not on what’s trending or not (Netflix);
· Prices are always changing and sometimes it’s not clear what the user is paying for (Disney and YT Premium);
· Quality and functionality of the interface and the content itself should be a priority;
· While users like personalization, the data tracking shouldn’t be extremely invasive.
Who It's For
Young professionals with busy schedules.
Based on our interview, young professionals and students are our main target user. They have packed time schedules and high needs for social life and networkings. Meanwhile, they’re keen on online sharing and content controversies.
Hannah
Female(31), Freelancer UX Researcher
Female(25), 3D Concept Artist
Female(27), Brand Manager
Tharani
Eric
Goals and Motivations:
· Maintain a good time management
· Achievements
· Making meaningful insights from research
· Looking for a good entertainment activity
· Talking with partner and friends
· Mental wellness and healthiness
Goals and Motivations:
· Aesthetically oriented objects
· To live an artistic and meaning life
· Traveling for inspiration and photography
· Passions and enthusiasms on projects
· Gaining more likes on personal projects
· Admiring at art Guru’s work
Goals and Motivations:
· Make new friends
· Learn from other cultures
· Feeling in control of the life
· Being able to buy what they want
· Exercising to maintain healthy
· Living in a unique way
· Be creative in everyday job.
Frustrations:
· Overwhelming online information
· Research costs time with unsatisfied outcomes
· Miscommunication in work
· Limited time to hangout with friends
· Unexpected plan
· Wast time on social media when stressed
Frustrations:
· Failed to manage time well
· Lack of talking to people who shares common interests and value
· Being constrained without inspiration
· Stressful dealing with a formal occasion
· Don’t have time for pets
· Couldn’t stay stable emotionally
Frustrations:
· Limited options to make a decision
· Not able to control what surrounds them
· Activities that are wasting their time
· Losing money because they can’t control
· Wasting money in things they don’t like
· Forced to get out of their daily routine
